A few years ago I did a project with a fairly large health insurer, about $2B in revenue. The were focused on creating the next type of healthcare for a certain market segment. One of the key concepts that came out of the 6 month project was “Healthcare on the Go.” This consisted of “do it yourself” type of kiosks and booths:
- Blood tests
- Strep tests
- Eye tests
- Mobile Pharmacy
- Home Medical Supplies
The options were endless as it related to staying healthy and having some of the standard tests done “on the go.” Mind you, these were just concepts and needed a lot more development and understanding how to actually activate them in the community.
The C-suite Crushed the Concept
With out even looking towards the future, the executives said no because it could not be done in today’s context. What about trying to make the impossible possible? Innovations sometimes lacks the ability to be executed in the current state of your business. Being innovative requires breaking down barriers and re-thinking your business holistically–if your concept is truly breakthrough (and new to you), you don’t have the business processes to fully support them yet. You have to create–err–innovate your own processes to get the concept into the marketplace.
My point of this post is to show you this: http://goo.gl/4B3r4X
A 14 year old boy invented a vending machine that sells medical supplies. His inspiration came from the lack of medical kits at baseball games…he was offered $30M for his concept. He said no…